Wednesday, March 31, 2010

5 Elements of Great Website Design

Interestingly enough – coming from a graphic design firm – we often tell clients that when it comes to website design, the "design" part may be secondary, if not tertiary, to the overall effectiveness of the website.

I mean, sure, if the homepage is crammed with text, and not much else, the visitor probably can't hit the back button quick enough. But, when it comes right down to it, how important is the design?

One sentiment I've often repeated when discussing the subject is, "a great website design is only great if people are seeing it". To spell it out; if no one visits your website it's virtually a waste of internet space, no matter how great the design.

So, whats in a website design? Below are 5 important things to know when building a website.

1. Content is King
Content, plain and simple, is king. Owners - take note here, because this means you'll probably have to contribute at least some content; no-one knows your business better than you (least of all lowly graphic designers). When writing homepage content, focus less on what your selling and more on who your selling to. Self-indulging, static content may quickly draw a visitor away. Instead, offer informative articles, facts, and tips within your industry; it will keep visitors on your site longer, and ultimately provide more incentive to do business with you. If you're an electrician, for instance, write an article about how to change a light switch to a dimmer switch, and change those articles frequently.

2. Meta Content is the "Hidden" King
Yep, like the one tucked under your leg in a poker game, meta and source code content isn't visible to your visitors, but it is to search engines, and search engines drive traffic. Designers take note here - it is a basic, yet invaluable piece of the website pie; yet many aren't aware of the importance. Be sure your web site contains properly written meta content and html tags. Take the "alt" tag, for example. Originally intended to provide a one or two word "alternate" description for an image or graphic (mainly for visitors who could not view the image), it was often left blank by designers who felt it unnecessary to the site design (and outwardly, they were right). Now, the "alt" tag plays a vital role in defining and indexing a page by search engines. The same is true of nearly every tag in your source code, each plays a role in SEO and it is important to understand that role.

3. Use images, video and animation wisely
Internet speeds have come a long way in the last two decades; even in the last 5 years. With faster load times, many developers and designers have taken to creating lavish site designs with complex navigation buttons, flash animations, backgrounds and images. But the reality is, most of this does nothing to improving your sites visibility, usability or even its attractiveness. Certainly a website must be compelling for its' target audience, but this does not have to mean complex graphics and animations. For example, how many times have you hit the "skip intro" button on a websites opening video? And do other Flash buttons and effects really enhance the users experience? Most often not. A website should, at the forefront, load quickly and look great at the same time.

4. Create a Great Design

Now that the hard part is complete - writing useful content and determining the right graphics - its time to show it off in a great way - that is, create a great site design and architecture. The growing trend here is to offer visitors a variety of options at a single glance, in an interesting and dynamic way. Websites of yester-year would have a series of navigation buttons, some intro text and maybe a picture or two. Todays' websites offer a whole lot more - tips, faqs, whitepaper, current news, blog, quick contact, networking, resources and more all at your fingertips. The trick for the designer is making all that information look great and stay organized.

5. Share your Content

Bringing the conversation full circle, your new, great website is only as great as the people seeing it. Once again, if you're the website owner, you may have to do a little upkeep work here. Website design is no longer a one-way street, where a designer or developer creates the entire design, posts it and all is done. As described earlier, content must be constantly updated to keep visitors returning. And then, it must be shared. If no one knows your sites' content has been updated, they'll never see it. That's where social networking sites have become key resources for spreading the word. Set up accounts on popular social networking sites and blogs - and share information with others. Ask clients to review your product or service through popular websites and search engines.

In the end, design is only a small factor in the overall effectiveness of website design. Be sure to research your site carefully and choose your designer or developer even more carefully.

115 comments :

  1. Custom Logo Designs are the first coat of paint on a website/brand. I almost said the foundation but I think a content management system like Word Press is more of the foundation. We use logos as starting point of the sites we design.

    ReplyDelete
  2. good to read this article, this is very informative for me.
    Provillus

    ReplyDelete
  3. I will do niche blog comment Just in 5$ .All comment relevant with your niche and unique.This off-page seo will increase your traffic and promote your business.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. So what makes one website design company different from another? What are the unique selling points that you have to be on the lookout for to make you choose one company over any other.Website Designing in Lucknow

    ReplyDelete
  6. This bit of composing is truly well beyond.
    offshore company

    ReplyDelete
  7. Shouldn't something be said about security on the off chance that you need individuals to pay you on the web? Are secure offices accessible to you? learn this here now

    ReplyDelete
  8. Ensure that the website builder that you pick is a facilitated website builder to take out this hindrance. Edknt Media

    ReplyDelete
  9. Instead, offer informative articles, facts, and tips within your industry; it will keep visitors on your site longer, and ultimately provide more incentive to do business with you. If you're an electrician, for instance, write an article about how to change a light switch to a dimmer switch, and change those articles frequently. godaddy coupons

    ReplyDelete
  10. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post.
    http://www.imfaceplate.com/saood12/the-most-suggested-website-design-services-in-our-time

    ReplyDelete
  11. Electrostatic print machines for instance produce yields at greatly fast. Laser printers are likewise known for creating printouts at stunningly fast.55printing

    ReplyDelete
  12. The blog has a to an extraordinary degree restrain focus that opens up, shockingly into broad assortment of concerns.
    mason soiza

    ReplyDelete
  13. Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging.

    website builder for reseller

    ReplyDelete
  14. Comfortabl y, the post is really the freshest on that deserving topic. I harmonise with your conclusions and definitely will thirstily look forward to your next updates.

    private label website builder

    ReplyDelete
  15. Thank you for the link building list.I am going jot down this because it will help me a lot.Great blog! Please keep on posting such blog.

    white label website builder

    ReplyDelete
  16. Hi, thanks for sharing this informative article i love reading informative stuff your are doing great job keep up the good work. i am also running chatting website with top country that are below

    live chat room/
    https://www.chat4smile.com/indian-chat-room/
    https://www.chat4smile.com/pakistani-chat-room/
    https://www.chat4smile.com/muslim-chat-room/

    ReplyDelete
  17. Impressive piece of writing. We at Urban Kreative love website design. We offer the best web design services in Kenya and the rest of East African Countries. If you are looking for a web design company in Kenya to pattern with on website design and development then Urban Kreative are the right people to partner with. With years of experience, Urban Kreative has managed to design hundreds of websites, for clients from far and wide. We look forward to working with you. KEEP UP THE GREAT JOB!!!

    ReplyDelete
  18. This is an awesome post. Really very informative and creative contents. This concept is a good way to enhance knowledge. I like it and help me to development very well. Thank you for this brief explanation and very nice information. Well, got good knowledge.
    WordPress development company in Chennai

    ReplyDelete
  19. thanks for such a amazing article and thanks for sharing with us this useful article about seo tips and tricks

    https://chattingcorner.com
    https://chatroomi.com
    Pakistani Chat Room
    Chat Room
    Online chat
    Mix chat Room
    Gupshup corner
    India chat rooms
    all india chat

    ReplyDelete
  20. This comment has been removed by the author.

    ReplyDelete
  21. This comment has been removed by the author.

    ReplyDelete
  22. This comment has been removed by the author.

    ReplyDelete
  23. These 5 elements are absolutely the most important in having a great website. But if you're not really good at it, you can also hire digital marketing experts like Local SEO Search to make your website great and also help you get more traffic.

    ReplyDelete
  24. Really I agree with you, these 5 elements are very important for the good website designing. Your article is very informative and I appreciate your work which you have done here. Maine web Design

    ReplyDelete
  25. Your article is very informative and useful for us. After reading your article I got very much information about the website designing and it resolved many of my doubts. I am thankful to you for sharing this article here. Ireland Website Designer

    ReplyDelete
  26. This information is meaningful and magnificent, Which you have shared here about the Website Design. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. web design fort lauderdale

    ReplyDelete
  27. These days, website designs give gigantic significance to the substance of the website and just include illustrations or pictures in the website at whatever point the need rises. The formats that are made for the websites are truly attractive and venturesome to ecommerce website design gurgaon

    ReplyDelete
  28. The information you have posted is very useful. Thanks for sharing this valuable article. website development. Website Developmwnt Company

    ReplyDelete
  29. great article on web designing and its elements. Thanks for writing such an informative blog. Regards
    IT Institute in Kolkata

    ReplyDelete
  30. There isn't any reason to delay your ecommerce website design which is a one time a project.Exclusive Web Ltd

    ReplyDelete
  31. This is on the grounds that, SEO is about procedure and methodology.Webdesign

    ReplyDelete
  32. Tragically, this is regularly the truth that free WordPress theme clients need to confront. Free WordPress Templates are generally made by fledgling planners. premium wordpress blog themes

    ReplyDelete
  33. With the present web world, having a site isn't sufficient and that is the reason a great many people get an expert web architecture organization that gives moderate quality visual originators to assist them with making their site. blog comments service in 1$

    ReplyDelete
  34. This information is meaningful and magnificent which you have shared here about the website design. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Wordpress developer Singapore

    ReplyDelete
  35. would be visual communication item, since they comprehend that their plan isn't changed in accordance with the possibility of current visual communication venture.
    Cooperate Identity design

    ReplyDelete
  36. Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’ll be grateful if you continue this in future. Lots of people will benefit from your writing. Cheers! top web design agencies

    ReplyDelete
  37. The luxury proposed might be incomparable; citizens are never fail to looking for bags is a Native goals. The idea numerous insert goals uniquely to push diversity with visibility during the travel and leisure arena. Hotels Discounts website design company

    ReplyDelete
  38. A person necessarily lend a hand to make severely posts I’d state. This is the very first time I frequented your web page and to this point? I surprised with the analysis you made to make this particular submit extraordinary. Magnificent process! branding

    ReplyDelete
  39. very nice post, i definitely enjoy this fabulous website, persist with it ui/ux design

    ReplyDelete
  40. I like this site very much, Its a really nice situation to read and get info . design

    ReplyDelete
  41. The luxury proposed might be incomparable; citizens are never fail to looking for bags is a Native goals. The idea numerous insert goals uniquely to push diversity with visibility during the travel and leisure arena. Hotels Discounts brand identity design

    ReplyDelete
  42. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards. Minimalist logo design online

    ReplyDelete
  43. This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. marketing 1on1

    ReplyDelete
  44. Hello Guru, what entice you to post an article. This article was extremely interesting, especially since I was searching for thoughts on this subject last Thursday. ipad psd

    ReplyDelete
  45. tôi đồng ý với 5 điều bạn đưa ra, vì nó thật sự quan trọng đối với một trang web mà chúng tôi cần biết về nó.website designing Service

    ReplyDelete
  46. Your subsequent choice for each in turn circle printing is warm retransfer printing. Printing

    ReplyDelete
  47. I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while. Its as if you had a wonderful grasp on the subject matter, but you forgot to include your readers. Perhaps you should think about this from far more than one angle. Or maybe you shouldnt generalise so considerably. Its better if you think about what others may have to say instead of just going for a gut reaction to the subject. Think about adjusting your own believed process and giving others who may read this the benefit of the doubt. macbook device template

    ReplyDelete
  48. Glad to be one of many visitors on this awing site : D. android mockups

    ReplyDelete
  49. I am curious to find out what blog system you’re using? I’m having some small security problems with my latest website and I’d like to find something more safeguarded. Do you have any solutions? 예스카지노

    ReplyDelete
  50. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. Anonymous Bites Back

    ReplyDelete
  51. A well written article, I just passed this onto a workfellow who was doing somewhat analysis on this. And he indeed purchased me dinner because I discovered it for him…. .. therefore let me reword that: Thnkx for the treat however yeah Thnkx for spending the time to talk about this, I feel strongly concerning it and love reading more on this topic. If doable, as you gain expertise, would you mind updating your blog with more details? it is extraordinarily useful on behalf of me. massive thumb up for this blog webflow designer

    ReplyDelete
  52. As I website possessor I believe the content material here is really great , regards for your efforts. webflow agency

    ReplyDelete
  53. Very well written information. It will be valuable to anyone who employess it, including me. Keep doing what you are doing – for sure i will check out more posts. webflow agency

    ReplyDelete
  54. You have a gift for words I will give you that. If only I had the same gift https://royalcbd.com/product/cbd-capsules-25mg/

    ReplyDelete
  55. If the business owner knew exactly what was required to get results they could do most of the digital marketing themselves requiring only a few hours a week in some cases to give their businesses the boost it needs to obtain results.Top 10 Digital Marketing Agencies in Singapore

    ReplyDelete
  56. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.website designing United States

    ReplyDelete
  57. I recently noticed your website back i are generally looking through which on a daily basis. You’ve got a loads of information at this site so i actually like your look to the web a tad too. Maintain the best show results! web development companies

    ReplyDelete
  58. I went over this website and I think you have a lot of great info , saved to bookmarks (:. website development company

    ReplyDelete
  59. Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! Car Signs Santa Rosa California

    ReplyDelete
  60. I would like to convey my admiration for your generosity in support of men and women that have the need for help with this particular concern. Your special dedication to getting the message all over had been wonderfully productive and have all the time made professionals much like me to attain their dreams. Your own invaluable tutorial means a great deal to me and additionally to my office workers. Thank you; from everyone of us. app screenshot

    ReplyDelete
  61. All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks quality work

    ReplyDelete
  62. Obviously I like your web site, but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling problems and I find it very bothersome to inform you. Nevertheless I will surely come again again! watch mockup

    ReplyDelete
  63. Thank you of this blog. That’s all I’m able to say. You definitely have made this web site into an item thats attention opening in addition to important. You definitely know a great deal of about the niche, youve covered a multitude of bases. Great stuff from this the main internet. All over again, thank you for the blog. apple watch mockup free

    ReplyDelete
  64. Most beneficial gentleman speeches and toasts are made to enliven supply accolade up to the wedding couple. Newbie audio system the attention of loud crowds should always think about typically the great norm off presentation, which is their private. best man speaches apple watch vector

    ReplyDelete
  65. Aw, it was a very good post. In idea I would like to devote writing such as this furthermore,?¡ìC spending time and specific work to produce a great article?- nonetheless so what can I say?- I waste time alot and never at all seem to obtain one thing completed. user interface design

    ReplyDelete
  66. Hello! Nice post! Please do keep us posted when we can see a follow up! ui ux design

    ReplyDelete
  67. I do not even know the way I stopped up right here, however I thought this put up was good. I don’t understand who you’re but certainly you are going to a famous blogger when you are not already Cheers! 안전놀이터

    ReplyDelete
  68. Personally, I have found that to get just about the most fascinating topics if this draws a parallel to. app development companies

    ReplyDelete
  69. I’d always want to be update on new articles on this web site , saved to favorites ! . website tips

    ReplyDelete
  70. Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Best affiliate programs for beginners

    ReplyDelete
  71. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! funnel marketing russell

    ReplyDelete
  72. I really got into this article. I found it to be interesting and loaded with unique points of interest. I like to read material that makes me think. Thank you for writing this great content. top brand agencies

    ReplyDelete
  73. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post.! [Step-by-Step] Find Winning Products Easily To Sell On Youtube Ads In 2020

    ReplyDelete
  74. Thank you for taking the time to publish this information very useful! Website view

    ReplyDelete
  75. Good day! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Appreciate it top front end developers

    ReplyDelete
  76. The electronic cigarette uses a battery and a small heating component the vaporize the e-liquid. This vapor can then be inhaled and exhaled best logo designing company

    ReplyDelete
  77. Thanks for this post, I am a big fan of this website would like to go on updated. logo design firms

    ReplyDelete
  78. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. marketing 1 on 1

    ReplyDelete
  79. nice post, keep up with this interesting work. It really is good to know that this topic is being covered also on this web site so cheers for taking time to discuss this! local SEO Toronto

    ReplyDelete
  80. Perfect work you have done, this web site is really cool with good information. website design company nyc

    ReplyDelete
  81. Articles with informative content like yours are a breath of fresh air. I thoroughly enjoyed every thought you made in your material. I am with you on your original views and unique content. Thank you. nyc web designer

    ReplyDelete
  82. You should take part in a contest for one of the best blogs on the web. I will recommend this site! new york website design company

    ReplyDelete
  83. This information is bit incomplete, I must say that the homework was done fantastic, perhaps the biggest issue emerged if you experimented with build this information and also offer the item. Undoubtedly took action now your easiest and i get pleasure from the point that this will help too, you ought to study alternative posts in addition to create your own posting definitely concise plus definitely comprehensible. I will Pm anyone a lot of the strings concerning this theme so that the when people go to forum along with article something genuinely educational similar to this, it’s going to be more potent and beneficial to all. web design new york

    ReplyDelete
  84. Logo in Hours develops the quickest concept for designing stand-out logos in real quick. When you will reach us in Houston, though physical attendance at our Houston or Sugar Land offices, or even by email or Phone, we will take your business name and dream idea to develop the concept. We provide a couple of concepts for your business logo and custom logo design so that you can select your one. Small business owners are sometimes confused about the logo colors or custom logo design ideas. In that case, we give an option. They can select any concept we develop for them. It comes real quick as our senior graphic designers are always committed to coming with custom logo design concepts with hours. Visit our service at logoinhours.com and https://logoinhours.com/houston-logo-design/ . 6301 Richmond Ave, Suite 245, Houston TX, 77057, (832) 736-7335. logo design

    ReplyDelete
  85. Excellent article. I was always checking this article, and I’m impressed! Extremely useful info, I care for such information a lot. I was exploring this particular info for a long time. Thanks to this blog my exploration has ended.
    website design melbourne australia

    ReplyDelete
  86. This comment has been removed by the author.

    ReplyDelete
  87. I am not very great with English but I find this very leisurely to translate. brand identity design agency

    ReplyDelete
  88. This comment has been removed by the author.

    ReplyDelete
  89. I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for. can you offer guest writers to write content to suit your needs? I wouldn’t mind composing a post or elaborating on a few of the subjects you write about here. Again, awesome site! san francisco brand agency

    ReplyDelete
  90. This comment has been removed by the author.

    ReplyDelete
  91. What a lovely weblog. I will certainly be back again. Please maintain writing! san francisco brand agency

    ReplyDelete
  92. As I website possessor I believe the content material here is really great , regards for your efforts. ux design agency san francisco

    ReplyDelete
  93. I would simply say to you all “awesome information” IT Support London

    ReplyDelete
  94. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more. web design singapore

    ReplyDelete
  95. i really like this article please keep it up. illustrator

    ReplyDelete
  96. It certainly possibly even a fairly good create which the reality is certainly cherished checking out. Not necessarily inevitably ordinary which include the choice to figure out an individual item. Packwoods Packarillos

    ReplyDelete
  97. Very Nice valuable information by this blog keep sharing, thank you for sharing us. If you are interested for web development visit here: - seattle website design

    ReplyDelete
  98. I just couldn't leave your website before telling you that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts. buy instagram likes famoid

    ReplyDelete
  99. It’s difficult to find knowledgeable people on this topic, nevertheless, you sound like you know what you’re preaching about! Thanks website design company san francisco

    ReplyDelete
  100. Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossips and web and this is really annoying. A good site with interesting content, that is what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Can’t find it. web design company san francisco

    ReplyDelete
  101. What fun activity relating to female firefighters can I make my class do? website design la

    ReplyDelete
  102. countries that do need lots of financial aids are those coming from Africa. i could only wish that their lives would become better` web design agency los angeles

    ReplyDelete
  103. Building a professional network that may generate business opportunities requires time and discipline. To the uninitiated, mastering the site may seem such as a long, hard climb. Not before the habit of daily use is ingrained do you want to see and truly appreciate the ability of LinkedIn as a primary driver of business growth. Kennected Reviews

    ReplyDelete