
But the
opposite is rarely true; if you’re
choosing a brochure design firm based on budget alone, you will not only
sacrifice quality, but you’ll likely end up shelling out far more of your
precious budget dollars in the long run.
Remarkable Brochure Design
Your company brochure design is a window
into your business. This all-important component of your marketing materials
must reflect your business in look and
feel, immediately represent your
company’s level of expertise, and powerfully
compel readers to venture further inside – all within a single glance of
the viewer’s eye.
Not
surprisingly, this is simply NOT going
to happen if your brochure design is shoddy, outdated, or not in sync with the focus
of your business and that of your
target market.
Knowing the
level of importance your brochure design carries, why would anyone consider
spending valuable company funds for rinky-dink
results? It will only cost them more for
less… not a practical (nor profitable) decision for their business.
Here are 3 critical factors to
consider when hiring a brochure design firm:
- Quality First. Have you ever picked up a brochure that looks as if it was created in Word by your neighbor’s teenager, and printed at home on colored construction paper? The company in the brochure may well be reputable, great at what they do, and ultimately a terrific fit for whatever your needs, but you’ll never know it by glancing at that low-budget brochure design. Your company’s first impression is your branded marketing materials – don’t let your business be represented by a poor quality introduction.
- Originality. Do you want to spotlight YOUR business, or merely join the ranks of the “bulletin board” advertisers who are satisfied to post their message with a few boring stock images tossed in for good measure? Consumers have “been around the block”; they’re growing increasing weary of the same old tired clip art graphics they see again and again. Command their attention with something new, and something that is specifically YOU, and you’ll be certain to pique their interest in a far more effective way.
- Design for Results. It’s great to have a ‘pretty’ brochure design with intricate and colorful accents… but can consumers read it? Does it grab their eye and tell your story in an instant? Or is it bogged down with ornamentation and detail that only serves to confuse the viewer? Remember, this is not an art exhibit; you have but a split second to make your impression. You want your brochure design to be pleasing to the eye, but be mindful that first and foremost, your design must immediately reach out and grab your viewer’s attention.
So how do these factors apply to
budget?
It’s simple.
If you miss out on potential customers (or worse yet, steer them away) by representing
your business with low-budget materials, you’re missing out on untold profits.
And when you realize the results of such a decision, you’ll spend even more of
your budget dollars having to re-create your brand all over again. Paying for
quality brochure design from the start will ensure a less expensive and more
profitable outcome for your efforts.
The Best Brochure Design Firm for Quality AND Budget
The Best Brochure Design Firm for Quality AND Budget
If your
business is in dire need of a well-branded brochure design, (or your current
brochure is sadly outdated), PearTree Design can help! Whether you’re ready to
make your brochure design decision now, or you’re just shopping around for the
moment, why not take a simple first step by getting some information about
pricing, and a time frame for your brochure project? Having this info handy
will save you time and effort when you’re ready to see your brochure design
through to creation.
Just click the button below to tell us what you're looking for and when you need it, and we'll email you a custom quote within 24 hours:

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