In a recent
PearTree Design blog article, we took a look at the differences between large
and small graphic design firms, and the benefits versus caveats between these
two options.
Larger design
firms are a preferable choice due to more expansive resources, advanced working
systems and the greater diversity of capabilities offered with multiple
designers on hand. The value in smaller design firms is most often found in
lower pricing, a higher level of flexibility and a more personalized customer
service experience.
Ultimately it
was determined that the best choice between the large and small graphic design
firms is to go with a larger firm who can handle large and varied projects… but
who also brings to the table the same customer service excellence, personal
interaction and agreeable pricing that a small graphic design firm typically
affords.
Graphic
Design Firms – Bigger is Better
Both small
and large graphic design firms have been found to possess pluses and minuses. But
what exactly do these considerations mean for the customer? For the purposes of
this article, we’ll explore the larger firms in particular, and how the benefits
of bigger operations translate to greater consumer satisfaction and
results.
LOWER COSTS
Yes, you read
that right. And at first, it may seem like a contradiction, since larger
graphic design firms tend to carry a higher price point than that of small operations.
But in business, we’re always looking at the overall bottom line, are we not?
So when considering all factors, you’d be surprised to learn just how much more
affordable the larger firms really are. Here are just a few of the main reasons
this is true:
- Fewer re-touches and re-dos equates to less time and money spent
- Quality graphic designs means getting your money’s worth
- More diverse, original graphic designs means YOUR brand stands out in a big way
- Greater impact and visibility for your materials to attract more customers
EXTENSIVE RESOURCES
When your
company needs graphic design for your website, printed mailers and other
branded materials, a larger design firm will have the resources handy to
accommodate whatever the size of your order. Maintaining a vast stock of readily-available
inventory ensures that a large design firm is capable of launching your project
more immediately than would a smaller firm, who must first order out for
special items to complete the order. This means your company experiences a
shorter turnaround time, (and likely pays fewer dollars), for your projects to
be finished.
MULTIPLE DESIGNERS AVAILABLE
Having more
graphic design experts working together with your projects benefits the customer
in several ways:
- A larger pool of creative ideas
- A more diverse range of graphic design skill sets
- A collaborative effort for a more impressive end product
- Expanded availability of team support
- Advanced systems for accuracy and consistency
GREATER RELIABILITY
Let’s first
say that regardless of the size of a graphic design firm, the team members
involved may be equally skilled, experienced, dependable and reputable. But it
is also true that there are quite a few fly-by-night graphic design operations
out there; firms comprised of untrained and self-taught designers who may have some
nifty skills under their belts, but haven’t been trained to reach full
potential for their customers’ designs and outcomes.
While there’s
nothing wrong with learning and growing as a business, most customers prefer to
hire experts who have been fully trained, and who are committed to project
excellence above all else. A larger
design firm will typically invest more into their craft, and demonstrates a
commitment to their business that lends itself to a higher level of trust and
comfort in the eye of the consumer.
The
Large Graphic Design Firm with Small Business Perks
At PearTree Designs, we are large enough to handle
any project on any deadline, yet small
enough to offer outstanding,
one-on-one customer service in a
convenient and personalized environment. In many cases, we can accommodate same-day
turnaround, with professional and courteous attention to your individual needs.
Our diverse
team of highly-qualified, talented printing and design experts offer a wide range
of ideas and selection to meet your company requirements, regardless of the
size of your business, providing every option imaginable in the realm of printing
and graphic design.
PearTree
offers up an intimate customer experience while producing the highest quality results, at the lowest available
prices.
If you want to see
how responsive and helpful our services can be for your business, simply click the button below to tell us about
your project needs, and we'll email you a custom quote for printing and graphic
design services within 24 hours:
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