Now it’s time
to make a decision on which logo design will best suit your business. While an
expert design team will provide concepts and ideas for your graphic design, it
will be you, the client, who will make the final decision as to what logo will
represent the ‘stamp’ of your business.
You may have
a personal preference among the logo design ideas presented to you, but
ultimately it’s YOUR potential customer who needs to be impressed and
captivated by the look and feel of your marketing materials. Deciding on a
final logo design that accommodates both the message you wish to convey, as
well as the interest of your target market, means you will need a basic
understanding of components that will make up a design that suits all your
marketing purposes.
How
to Choose a Logo Design That Converts
Being on the
lookout for the following logo design aspects will enable you to better select
a final design that conveys your message in a way that effectively resonates
with your desired customer base:
Appropriateness
– Your company logo design should convey the ambience of the type of business
you are selling; i.e., a wine shop would not choose a baby bottle as part of
their logo graphics.
Simplicity
– If your logo design is over-complicated and filled with intricate details,
its message cannot be taken in at a glance. Worse yet, scrolly motifs and
highly-customized fonts may be difficult (or impossible) for viewers to read.
Keeping your design simple and clean will ensure that your logo achieves
maximum impact and split-second recognition.
Originality
– There are so many logo designs out there that look so much alike; don’t let
your logo be one of them. Attempting to copy popular logo designs with a few
variations will not only fail to impress your target market, it may actually turn
them off to your brand if they’re already familiar with the company logo from
which your graphic was derived. Be impressive, and be one-of-a-kind.
Memorability
– Lackluster graphics and overused images will only make your logo design all
the more forgettable. Choose a design that’s remarkable, catchy even – make it
something that immediately draws the eye and captures the imagination of your
viewing market.
Versatility
– Adhering to the recommendations listed above will help to ensure that your
logo design will work in varied formats and mediums. Envision your logo in
various sizes, layouts and colors. For instance, a large logo with too many
details will become unreadable at a smaller scale, and a wide horizontal logo
might not appear well when posted in a vertical format. Keep it clean, scalable
and recognizable at any size or varied display format.
Longevity
– Don’t choose a logo that’s dated; following current trends will make your
logo less original, and will likely mean a future re-design. If you expect your business to be wildly
successful for many years to come, choose a logo design that will outlast
today’s latest fads.
Cultural
Suitability – If you’re targeting a global market, be sure to do your homework.
A logo design that is acceptable in one geographic region might be considered
inappropriate in others. Don’t risk insulting the very customers you hope to
attract by failing to be thorough in understanding regional customs and
acceptable practices.
These are
just a few of the facets that make up a logo design that will ultimately be a
huge hit with your target audience, and will create a solid recognition of your
business brand.
Hire
the Experts in Company Logo Design
At PearTree Design,
we take a sensible approach to company logo design. Before ever beginning a
project, we first take time to understand your business market and logo
objectives. We then research market trends and create designs specifically for
your company - no "cookie cutter" or pre-fab designs here. Unlike
other companies, which may limit designs and use pre-made graphics, every
design we create is unique.
We invite you to
request a fast, free quote online, to help you determine how easy and
cost-effective it can be to work with a company logo design firm who puts the
checkmarks in all the right boxes... and much more. Simply click the button below to tell us about your project needs, and we'll
email you a custom quote for company logo design services within 24 hours:
